Hello.  I’m Jason Finger and welcome to my website.  I love building businesses that engage, inspire or assist people.  And, getting to know the entrepreneurs who share that passion is equally exciting to me.  I’ve been involved with a handful of unicorns as the founder, CEO, Seed Investor, Board Director or just plain passive investor.  A bunch of the entrepreneurs I’ve backed have made me an advisor (probably because they feel bad for me) but not all (so I have lots more work I need to do).  I’m not a professional investor who makes my living from investing someone else’s money in your business (not that there’s anything at all wrong with that).  Why?  Well, I really like rolling up my sleeves and helping push the boulders up the hill which isn’t really that scalable.  I don’t look for the “no work” deal where I just cut a check and then get an email when I need to sign some consent–though, of course, I’m not necessarily allergic to those opportunities.  I invest my own dough and only get involved in companies if I like the business, I like the founding team and I actually, really, truly want to help build the company.  I’ve trained sales teams, led business development efforts, put together partnerships, developed comp plans, actively participated in off-sites, edited pitch decks, provided lots of stupid ideas that are often properly dismissed by the people living and breathing their companies 24×7, negotiated term sheets, built financial statements, recruited, and served as a midnight sounding board for plenty of founders in connection with my investments.

I generally invest $50-100,000 in seed stage businesses and scale up a bit as the company is later stage.  But, I’ve invested less initially (and, also, more).  Sometimes I invest with a promise to invest meaningfully more if certain milestones are reached BY ME (surprised this isn’t done more) in terms of the value that I’ve provided–these tend to be in businesses where I see something really special and the founders aren’t ready for venture capital but we need some time together to figure out exactly what that is.

While I love to win (who doesn’t) and am prepared to put in the work to win (that’s the hard part), since I don’t have a fiduciary duty to maximize my returns, my calculation of success includes both quantitative as well as qualitative measures–I’d rather get a 3x and learn something and build strong relationships than generate a 4x and just collect a check.  So, I’m really more interested in meeting quality people and learning about innovative ideas that make me feel excited to be a part of the early-stage ecosystem and have the opportunity to be successful in improving people’s lives.

I have a personal interest in marketplaces, SaaS and things that have an impact on people’s behavior or well-being (behavioral science fin tech, healthcare, experience-centric offerings) or productivity (efficiency tools/software which I think of as things that enable people to do things they are already doing but just more simply).


Fully Exited